Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear
Adspotfinder-Newsredaktion
Aus der unten verlinkten Quelle von unserer News-Pipeline zusammengestellt, nicht von einem Menschen geschrieben.
Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform and device manufacturer is gunning for more, using its relatively new measurement program to convince advertisers to divert linear spend to OTT. Roku touted that $100 million milestone on Wednesday, noting that its platform business, […]
“Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform and device manufacturer is gunning for more, using its relatively new measurement program to convince advertisers to divert linear spend to OTT. Roku touted that $100 million milestone on Wednesday, noting that its platform business, […]”Quelle
Worum es geht
Publisher und Plattformen
Beteiligte Branchen
Ähnliche Meldungen
Roku and Horizon Media partner on CTV ad precision
Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.
Horizon MediaRokuCTV inventory
Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.
Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.
Fox Corporation agrees to acquire Roku for about $22 billion
Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.
Fox CorporationRoku
Vereinigte StaatenAmerica's Test Kitchen opens FAST channel ads via Magnite and PubMatic
Buyers can now purchase America's Test Kitchen's FAST channel ad inventory through Magnite and PubMatic using PMP deals or programmatic guaranteed.
Magnite, PubMaticAmerica's Test Kitchen
Omnicom combines Acxiom and Roku data through Amazon Ads for TV frequency
Advertisers using Omnicom can now manage TV ad frequency better by combining Acxiom and Roku audience data through Amazon Ads.
Amazon Ads