News

PubMatic widened Decision Fabric, which lets partners run their own decisioning models inside its auction, scoring live bid-stream signals while the impression is available. Curation was the first use of it.

ExchangeWire: PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe

ExchangeWire: PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

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ExchangeWire: PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe

ExchangeWire: PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising

AdExchanger: How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)

ExchangeWire: PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA

ExchangeWire: PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue

ExchangeWire: Digest: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai; YouTube Breaks Live-Stream Record with NFL Game

AdExchanger: PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case

AdExchanger: How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side

AdExchanger: PubMatic Weighs In On The Debate Around Curation Fees