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Smadex gives mobile and gaming advertisers OpenGlass CTV pause ads

Mobile app and gaming advertisers using Smadex can now buy OpenGlass's CTV pause-ad inventory programmatically.

Advertisers→Smadex→OpenGlass

Smadex and Anzu bring clickable in-game ads to programmatic buyers

Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.

Programmatic buyers→Smadex→Anzu

Mobile-First DSP Smadex Launches Platform Update

Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more […]

Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts

Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim […]