TV industry joint venture that standardizes advanced-audience buying across premium publishers
Übernommen von Discovery
Branchennachrichten zu diesem Anbieter – Übernahmen, Fusionen, umbenannte und eingestellte Produkte. Datiert, belegt und auch nach einer Ablösung erhalten.
15. Apr. 2025
MarTech Series: OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
Quelle15. Apr. 2025
Adweek: OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Quelle17. Okt. 2022
Beet.TV: OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
Quelle27. Sept. 2022
MarTech Series: OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
Quelle27. Sept. 2022
Adweek: OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery
Quelle23. Juni 2022
MarTech Series: OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
Quelle9. Dez. 2021
Adweek: OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season
Quelle28. Apr. 2021
MarTech Series: OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV
Quelle27. Apr. 2021
AdExchanger: OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital
Quelle12. Jan. 2021
ExchangeWire: OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall
Quelle12. Jan. 2021
MarTech Series: OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace
Quelle11. Jan. 2021
AdExchanger: OpenAP Launches SSP To Show Inventory Availability In Linear TV
Quelle28. Juli 2020
Beet.TV: OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
Quelle8. Okt. 2019
AdExchanger: OpenAP Launches Platform That Buys Across NBCU, Viacom And Fox
Quelle8. Okt. 2019
Adweek: OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration
Quelle12. Juli 2019
MarTech Series: OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout
Quelle18. Juni 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership with NCC Media
Quelle17. Juni 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media
Quelle1 Buchungsoption, mit den Schritten, Voraussetzungen und dem Mindestbudget.
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