CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Measurement company estimates the move could impact $500 million in ad revenue.
NielsenCBS
“Measurement company estimates the move could impact $500 million in ad revenue.”Fuente
Editores y plataformas
OpenAP Adds CBS Assets Following Viacom-CBS Merger
OpenAP has been dealt some blows by recent media mega-mergers, but the audience-targeting platform is getting a big boost from last week’s union between CBS and Viacom, which helped create […]
OpenAP Adds CBS To Grow Advanced TV Scale
One of the industry groups aiming to bring simplicity and scale to advanced TV ad buying just got a little bigger. OpenAP says it is adding ad inventory from CBS Television Network and CBS digital video properties to its offering that already included Fox, Viacom, NBC Universal and Univision. The move is a natural consequence […]