TV industry joint venture that standardizes advanced-audience buying across premium publishers
Adquirido por Discovery
Noticias del sector sobre este vendedor: adquisiciones, fusiones, productos renombrados o retirados. Fechadas y con fuente, y se conservan cuando quedan superadas.
15 abr 2025
MarTech Series: OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
Fuente15 abr 2025
Adweek: OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Fuente17 oct 2022
Beet.TV: OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
Fuente17 oct 2022
AdExchanger: OpenAP Gets Investment From Advertising Outsider Snowflake
Fuente27 sept 2022
MarTech Series: OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
Fuente27 sept 2022
Adweek: OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery
Fuente23 jun 2022
MarTech Series: OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
Fuente9 dic 2021
Adweek: OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season
Fuente28 abr 2021
MarTech Series: OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV
Fuente27 abr 2021
AdExchanger: OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital
Fuente12 ene 2021
ExchangeWire: OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall
Fuente12 ene 2021
MarTech Series: OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace
Fuente11 ene 2021
AdExchanger: OpenAP Launches SSP To Show Inventory Availability In Linear TV
Fuente28 jul 2020
Beet.TV: OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
Fuente8 oct 2019
AdExchanger: OpenAP Launches Platform That Buys Across NBCU, Viacom And Fox
Fuente8 oct 2019
Adweek: OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration
Fuente12 jul 2019
MarTech Series: OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout
Fuente18 jun 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership with NCC Media
Fuente17 jun 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media
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