Google Ads

Google Ads lets businesses create advertising campaigns to reach customers across Google Search and YouTube, plus other Google-owned channels including apps, commerce, email, search, social, video and the web. The platform covers account management for multiple advertisers, a keyword planning tool, an editor for bulk campaign changes, a mobile app for tracking campaigns, and a reach planning tool for YouTube media strategy, alongside free tools such as Google Analytics and a business profile listing.

Campaign types include app campaigns priced per install, demand gen and search and shopping campaigns priced per click, display campaigns priced per impression, video campaigns priced per view, and Performance Max priced per action, all sold through auction in US dollars.