Disney+ Hotstar partners with PubMatic to scale ad reach in India

LanzamientoCTV · Integración de espacios publicitariosIndia

Redacción de Adspotfinder

Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising. Disney+ Hotstar and PubMatic Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetisation […]

Disney+ HotstarPubMatic

“PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising. Disney+ Hotstar and PubMatic Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable”
Fuente

De qué trata esto

Exchanges

Noticias relacionadas

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCNPubMaticprogrammatic deals

ActualizaciónProgramática · Infraestructura de subastaGlobalFavicon of BCNBCNFavicon of PubMaticPubMatic

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

PartnersPubMaticauction

LanzamientoProgramática · Infraestructura de subastaGlobalFavicon of PubMaticPubMatic

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

RisePubMatic

LanzamientoProgramática · Infraestructura de subastaGlobalFavicon of PubMaticPubMatic

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

ZyngaPubMatic

ActualizaciónApp · Integración de espacios publicitariosGlobalFavicon of ZyngaZyngaFavicon of PubMaticPubMatic

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

ActualizaciónGlobalFavicon of ZyngaZyngaFavicon of PubMaticPubMatic

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

AbovomaxleadPubMaticCTV inventory

ActualizaciónCTV · Acceso de compraPaíses BajosFavicon of PubMaticPubMaticAbovomaxlead