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Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple’s official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at […]
SKAdNetworkMintegral
“Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple’s official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user priv”Fuente
Editores y plataformas
Mintegral launches "Inside App Scaling", a new channel on Business of Apps
Business of Apps is delighted to partner with Mintegral to launch Inside App Scaling, a new channel dedicated to the operational realities of scaling apps in the modern marketing era. The channel is built around Mintegral’s marketing ecosystem, which brings together Mintegral’s own solutions and selected partner products to support a complete app growth loop. The focus is app scaling: mapping the key stages developers and marketers move through as they grow their apps, from user acquisition and monetization to creative, analytics, and performance optimization. Commenting on the launch, Cassie
Apple Maps Ads bans home services, crypto ATM and bail bond ads
Advertisers in home services, crypto ATMs and bail bonds can no longer buy ads on Apple Maps.
AppleApple Maps Adsbanned advertiser categories
AppTweak Launches AI Agents to Scale ASO and Apple Ads Performance
AppTweak, the leading App Store Marketing and Intelligence Platform, announced the expansion of its AI capabilities with three new AI Agents designed to help mobile teams scale App Store Optimization (ASO) and Apple Ads performance. “For over a decade, AppTweak has been known for its trustworthy data and insights,” said Olivier Verdin, Co-CEO and Co-Founder […]
ConsultMyApp launches APPlyzer 26 with full Apple Ads auctions
ConsultMyApp has announced the launch of APPlyzer 26, the latest evolution of its app store intelligence platform, built to give app marketers clearer, faster insight across Apple Search Ads, ASO, and competitor activity. Designed for modern growth teams, APPlyzer 26 removes the complexity traditionally associated with app store data, turning fragmented signals into a single, intuitive view that supports smarter decision-making across markets. Key highlights include: Full Apple Search Ads auction visibility See the top five bidders, not just the auction winner, alongside competitor Share of Vo