Nielsen adds Triton Digital's podcast data to its planning tool
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Advertisers using Nielsen Media Impact can now plan campaigns with Triton Digital's podcast audience data alongside other channels.
AdvertisersNielsen Media ImpactTriton Digital
“Nielsen and Triton Digital have announced a collaboration to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen Media Impact, the company’s cross-media planning tool, giving advertisers a more direct line to podcast audience data next to other channels.”Fuente
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