Triton Digital and RCS Worldwide open programmatic buying on OTA radio
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Triton Digital has integrated with RCS Worldwide's playout software, letting broadcasters sell their over-the-air radio inventory programmatically.
Triton DigitalRCS Worldwide
“Triton Digital and RCS Worldwide have integrated their platforms, letting broadcasters running RCS’s playout software transact programmatic ads on their existing infrastructure. This extends automated ad buying to over-the-air radio inventory.”Fuente
De qué trata esto
Exchanges
Noticias relacionadas
Triton Digital Launches Sentiment Analysis for Sounder, Adding New Dimension to Podcast Contextual Targeting
Feature Gives Advertisers and Publishers Deeper Contextual Intelligence to Drive Greater Value Across Podcast Advertising Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the launch of Sentiment Analysis for Sounder, its AI-powered audio intelligence platform. The new capability enables advertisers and publishers to identify and […]
Nielsen adds Triton Digital's podcast data to its planning tool
Advertisers using Nielsen Media Impact can now plan campaigns with Triton Digital's podcast audience data alongside other channels.
AdvertisersNielsen Media ImpactTriton Digital
Triton Digital to power NBC Sports podcast hosting and monetization
Advertisers will be able to buy NBC Sports podcast ad inventory through Triton Digital, which now handles its hosting, measurement and monetization.
AdvertisersTriton DigitalNBC Sports
Triton Digital® Launches New Podcast Metrics Industry Feature Set To Deliver Unprecedented Benchmarking And Market-Level Insights
Viant DSP buyers gain programmatic access to iHeartMedia audio via Triton
Viant DSP buyers can now programmatically reach iHeartMedia's podcasts, streaming audio and over-the-air radio through Viant's integration with Triton Digital.
Viant (Adelphic)Triton DigitaliHeartMedia
Triton Digital and Omny Studio Introduce Video Podcasting to Power the Next Generation of Digital Storytelling
Enhanced Platform Adds Video Support, Analytics, and Monetization Capabilities to the Industry’s Leading Content Management Platform Triton Digital®, the global technology and services provider to the digital audio, podcast and broadcast radio industries, announced a significant update to Omny Studio, expanding the platform’s capabilities to include comprehensive support for video podcasting. This update gives publishers […]