Spotify launches the Spotify Ad Exchange (SAX), selling its logged-in audience by real-time auction for the first time. At launch it is buyable through The Trade Desk and Google Display & Video 360, with Magnite, Adform and Yahoo DSP to follow.

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

RestricciónWeb · Cambio de reglasGlobalThe Trade Deskhace 6 días

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

HP TV+→Magnite

ActualizaciónCTV · ComercializaciónGlobalMagnitehace 2 semanas

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

RegulaciónWeb · Cambio de reglasReino UnidoTikTok AdsGoogle Adshace 3 semanas

Spotify Partner Program expands to 35 new markets

Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.

Spotify→creators→embedded sponsorships

LanzamientoRedes sociales · Acuerdo de distribuciónGlobalSpotify AdsCreatorshace 3 semanas

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

Cambio de políticaProgramática · Infraestructura de subastaGlobalGoogle AdsPrebidhace 3 semanas

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

LanzamientoProgramática · Infraestructura de subastaEstados UnidosMagnitehace 3 semanas