The Guardian brings The Filter to the U.S. in affiliate commerce push

LanzamientoGlobal

Redacción de Adspotfinder

Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.

The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.

“The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.”
Fuente

De qué trata esto

Editores y plataformas

Sectores implicados

Noticias relacionadas

Guardian bans gambling ads across all its platforms

Advertisers can no longer buy gambling ads on any Guardian platform, print or digital.

The Guardiangambling adsadvertisers

RestricciónWeb · Cambio de reglasGlobalFavicon of The GuardianThe Guardian

The Guardian joins Adelaide's attention-based ad ecosystem

Advertisers can now buy The Guardian's inventory through Adelaide's attention-based AU Ecosystem, after an audit confirmed its placements beat market benchmarks.

AdelaideThe Guardian

LanzamientoMedición · Integración de mediciónGlobalFavicon of The GuardianThe Guardian

Yahoo DSP partners with The Guardian for direct news inventory access

Advertisers on Yahoo DSP can now buy The Guardian's news inventory directly through the new partnership.

AdvertisersYahoo DSPThe Guardian

ActualizaciónWeb · Integración de espacios publicitariosGlobalFavicon of Yahoo DSPYahoo DSPFavicon of The GuardianThe Guardian

The Guardian bets on unified programmatic ad selling as curation gains ground

The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.

ActualizaciónGlobalFavicon of The GuardianThe Guardian

The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth

The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.

ActualizaciónGlobalFavicon of The GuardianThe Guardian

The Guardian US Is Embracing OpenPath for Programmatic Efficiency

The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.

The Guardian USOpenPath

ActualizaciónProgramática · Acceso de compraEstados UnidosFavicon of The GuardianThe Guardian