The Guardian joins Adelaide's attention-based ad ecosystem
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Advertisers can now buy The Guardian's inventory through Adelaide's attention-based AU Ecosystem, after an audit confirmed its placements beat market benchmarks.
AdelaideThe Guardian
“Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric. The audit found that the Guardian’s placements perform above market benchmarks, supporting […]”Fuente
De qué trata esto
Editores y plataformas
Noticias relacionadas
Guardian bans gambling ads across all its platforms
Advertisers can no longer buy gambling ads on any Guardian platform, print or digital.
The Guardiangambling adsadvertisers
Yahoo DSP partners with The Guardian for direct news inventory access
Advertisers on Yahoo DSP can now buy The Guardian's news inventory directly through the new partnership.
AdvertisersYahoo DSPThe Guardian
The Guardian brings The Filter to the U.S. in affiliate commerce push
The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.
The Guardian bets on unified programmatic ad selling as curation gains ground
The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.
The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth
The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.
Estados Unidos