Thrillist And JackThreads Split; Hearst’s David Katz On Programmatic

ActualizaciónWeb · Salida del mercadoGlobal

Redacción de Adspotfinder

Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]

ThrillistJackThreads

“Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]”
Fuente

De qué trata esto

Editores y plataformas

También conocido como

Noticias relacionadas

Penske Media buys Vox Media's Eater, Verge, SB Nation and PopSugar

Penske Media Corporation is acquiring Vox Media's other digital brands, including Eater, The Verge, SB Nation and PopSugar, placing them into a new publishing subsidiary.

Penske Media CorporationEater, The Verge, SB Nation, PopSugar

Hearst names Magnite preferred partner for exit-intent and CTV pause ads

Advertisers can now buy Hearst's web exit-intent placements and CTV pause ads preferentially through Magnite, with SpringServe handling Hearst's video ad operations.

AdvertisersMagniteHearst

LanzamientoCTV · Integración de espacios publicitariosGlobalFavicon of HearstHearstFavicon of MagniteMagnite

Hearst launches unified programmatic marketplace for its news properties

Advertisers can now buy display, video and CTV inventory across Hearst's 30 daily newspapers, 50 weekly papers and 35 TV stations through one programmatic marketplace, Hearst News.

AdvertisersHearst NewsHearst properties

LanzamientoProgramática · Integración de espacios publicitariosGlobalFavicon of HearstHearst

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […]

AdquisiciónGlobalFavicon of HearstHearst

Hearst adopts Mobian brand safety to sell more news ad inventory

Advertisers can now buy more of Hearst's news ad inventory as Hearst adopts Mobian's brand-safety approach in place of legacy tools like IAS and DoubleVerify.

AdvertisersHearstMobian

ActualizaciónMedición · Integración de mediciónGlobalFavicon of HearstHearst

Allen Media Group Adds 27 Hearst 'Very Local' News Channels to 'Local Now'

HearstAllen Media Group

ActualizaciónCTV · Acuerdo de distribuciónEstados UnidosFavicon of Allen Media GroupAllen Media GroupFavicon of HearstHearst