Uber's advertising business: sponsored listings and display ads inside the Uber Eats and Uber rider apps, plus in-car and journey surfaces.
Uber Advertising runs across Uber Rides and Uber Eats, reaching people while they move, browse and buy. It serves restaurant, grocery and retail brands as well as non-endemic and enterprise advertisers, with campaigns covering awareness, performance and loyalty goals, plus a Creative Studio that partners with brands on custom formats. The platform reports 42M daily rides and orders completed, 208M monthly active platform consumers, and advertising enabled in more than 35 markets.
Formats include Car Top ads, priced on a guaranteed basis; In-app Journey Ads, priced by impression auction; and Sponsored Items, priced by click auction, all in US dollars.
Cómo comprar
3 opciones de compra, con los pasos, lo que requiere cada una y el gasto mínimo.
Comprobando tu acceso…
Espacios publicitarios
9 espacios publicitarios, con formatos, tarifas y cómo se compra cada uno.
- Car Top / Tablet (OOH)
Out-of-Home · Publicidad exterior
- Creative Studio
Responsive display ad · App
- Homepage Billboard
Responsive display ad · Comercio
- Journey Ad
In-app banner · App
- JourneyTV
Responsive display ad · CTV
- Post-Checkout
Responsive display ad · Comercio
- Post-trip Card
In-app banner · App
- Sponsored Items (Eats)
Sponsored product search result · Comercio
- Sponsored Listing - Custom Creative
Responsive display ad · Comercio
Sold by CPM · CPC. The rates are behind the lock.
Comprobando tu acceso…
Canales
Cada espacio publicitario está clasificado según dónde se muestra (web, video, búsqueda, TV) para que sepas cuál estás comprando.
Categorías restringidas en Estados Unidos
Lo que dice la ley en el mercado de este vendedor sobre las categorías que requieren cuidado. La política propia del vendedor puede ser más estricta.
Categorías
Etiquetas
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