Walmart Connect sells sponsored products, display and in-store placements across Walmart's retail properties.
Walmart Connect is the retail media network operated by Walmart, used by brands to advertise to shoppers across Walmart's commerce, search, and web properties in the United States, as well as in physical stores and on connected TV.
Formats include Sponsored Products and Sponsored Brands placed within search and browsing, Sponsored Videos, and standard Display advertising, alongside In-store placements and Brand Shop & Shelf units that combine on-site and physical retail presence.
Campaigns can be tied to specific product categories or aligned with in-store promotions, connecting online advertising with Walmart's physical retail footprint. Its ads.txt file lists 1 authorized ad system.
Cómo comprar
2 opciones de compra, con los pasos, lo que requiere cada una y el gasto mínimo.
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Espacios publicitarios
7 espacios publicitarios, con formatos, tarifas y cómo se compra cada uno.
- Brand Shop & Shelf
Responsive display ad · Comercio
- Sponsored Videos
Responsive display ad · Comercio
- Walmart item page placement
Sponsored product listing · Comercio
- Walmart offsite display banner
Responsive display ad · Web
- Walmart onsite display banner
Responsive display ad · Web
- Walmart search result brand headline
Search results carousel · Web
- Walmart search result sponsored product
Sponsored product search result · Búsqueda
Sold by CPC · CPM. The rates are behind the lock.
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Canales
Cada espacio publicitario está clasificado según dónde se muestra (web, video, búsqueda, TV) para que sepas cuál estás comprando.
Categorías restringidas en Estados Unidos
Lo que dice la ley en el mercado de este vendedor sobre las categorías que requieren cuidado. La política propia del vendedor puede ser más estricta.
Categorías
Similar a Walmart Connect
