Adform and RTL AdAlliance enable programmatic addressable TV buying
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Advertisers can buy RTL AdAlliance's addressable TV inventory programmatically through Adform, starting in Austria before a wider European rollout.
“Grounded in a shared approach to trusted media accessibility, global advertisers and local broadcasters, RTL AdAlliance and Adform collaborate initially in Austria, followed by a roll-out to more European markets. Adform, the most powerful and safe media buying platform, announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading entertainment comp”Source
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