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Media buyers using Adform can now access Splicky's DACH-region digital out-of-home ad technology as part of Adform's omnichannel platform.
“Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the DACH region and is a recognised leader in Digital Out-of-Home (DOOH) advertising. The acquisition strengthens Adform’s glo”Source
Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe
AdformOpenAIChatGPT Ads
Adform becomes a technology partner for ChatGPT Ads in Europe
Adform has been named one of OpenAI's technology platform partners supporting the European rollout of ChatGPT Ads, giving European brands and agencies a way into the new ad environment.
AdformOpenAIChatGPT Ads
Globo picks Adform as a programmatic partner via GAMA DSP
Globo selected Adform as one of its full-stack programmatic media partners in Brazil, giving advertisers and agencies access to Globo's inventory through GAMA DSP.
Permutive and Adform enable identity-flexible data across DSP and SSP
Permutive partnered with Adform to let publishers activate their first-party data directly across both Adform's demand-side and supply-side platforms.
PermutiveAdform
Adform Reinforces Commitment to Open Standards for Agentic Advertising
Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin […]