Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

ActualitéCTV · Intégration des espaces publicitairesMondeMX PlayerPrime Videoil y a 3 mois

Explained: The Amazon miniTV and MX Player merger

MX Player→Amazon miniTV

FusionCTV · FusionIndeMX Playeril y a 2 ans

Amazon signs agreement to purchase some assets from MX Player

Amazon→MX Player

AcquisitionCTV · AcquisitionIndeAmazonMX Playeril y a 2 ans

MX Player rides high on Dharavi Bank; ropes in nine sponsors

LancéMondeMX Playeril y a 4 ans

MX Player signs five sponsors for web series Aashram Season 3

LancéMondeMX Playeril y a 4 ans

India’s ShareChat and MX Player merge their short video apps

Tiger Global-backed ShareChat and Times Internet-owned on-demand video streaming service MX Player have agreed to “strategically merge” their short video apps Moj and MX TakaTak, the two firms said Thursday, in a move they said would create India’s largest short-video platform. The deal is structured this way: MX Media, the parent firm of MX Player […]

MX Player→ShareChat

FusionRéseaux sociaux · FusionIndeMX PlayerShareChat Adsil y a 5 ans