Amazon signs agreement to purchase some assets from MX Player

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

ActualitéCTV · Intégration des espaces publicitairesMondeMX PlayerPrime Videoil y a 3 mois

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

LancéProgrammatique · Infrastructure d'enchèresMondeAmazonAmazon Adsil y a 4 mois

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

LancéRetail media · Accès à l'achatMondeAmazonil y a 5 mois

German court bars Amazon from forcing ads on paying video customers

Amazon can no longer impose advertising on paying Video customers in Germany after a Landgericht Munchen ruling.

Landgericht Munchen→Amazon

RéglementationCTV · Changement de règlesAllemagneAmazon AdsAmazonil y a 10 mois

Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

ActualitéMondeMX Playeril y a 10 mois

Explained: The Amazon miniTV and MX Player merger

MX Player→Amazon miniTV

FusionCTV · FusionIndeMX Playeril y a 2 ans