Atlas Partners with Influential to Deliver Inventory-Based Targeting for Influencer Marketing Campaigns and Sales Lift Measurement For CPG Brands
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The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc., a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, […]
“The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc., a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Par”Source
Publicis Groupe to Acquire Influencer Marketing Leader Influential
The largest influencer marketing platform grows the holding company’s AI capabilities.
Publicis intends to acquire Influential as it expands influencer marketing offerings
Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services.
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