Publicis intends to acquire Influential as it expands influencer marketing offerings

AcquisitionMonde

Rédaction Adspotfinder

Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.

Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services.

“Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services.”
Source

De quoi il s'agit

Actualités similaires

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis MediaITV

LancéCTV · Partenariat dataMondeFavicon of Publicis MediaPublicis MediaFavicon of ITVITVFavicon of PublicismediaPublicismedia

Publicis acquires LiveRamp for $2.5 billion

Agencies within Publicis Groupe gain LiveRamp's data collaboration and identity technology to power AI-driven ad campaigns for clients.

Publicis GroupeLiveRamp

AcquisitionDonnées · AcquisitionMondeFavicon of Publicis MediaPublicis Media

Pubblicità: Publicis Media e Starcom in testa in Italia nel 2025 per il new business e la retention

Could Ads be Coming to Gemini? Publicis Acquires AdgeAI

On today’s digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini? Google’s SVP of knowledge […]

Publicis acquires AdgeAI for predictive ad measurement

Advertisers working with Publicis gain predictive ad measurement capability as the agency acquires AdgeAI.

PublicisAdgeAI

AcquisitionMesure · AcquisitionMondeFavicon of Publicis MediaPublicis Media

Publicis Media launches Spark Foundry India; Niti Kumar named CEO