Soumettre

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

ActualitéProgrammatique · Intégration des espaces publicitairesMonde

Rédaction Adspotfinder

Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.

SmartologyBBC.com

“BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.”
Source

De quoi il s'agit

Éditeurs et plateformes

BBCFavicon of Wall Street JournalWall Street Journal

Secteurs concernés

Business
Toute l'actualité

Actualités similaires

BBC to air programmes on YouTube

BBCYouTube

LancéWeb · Accord de distributionMondeFavicon of YouTube AdsYouTube AdsBBC

OpenAI Opens The Box; And BBC Opens Up To YouTube Ads

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

LancéMondeFavicon of BBCBBCFavicon of YouTube AdsYouTube AdsFavicon of ChatGPT AdsChatGPT Ads

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

ActualitéMondeFavicon of Wall Street JournalWall Street Journal

Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

CampagneMondeFavicon of Wall Street JournalWall Street Journal

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

ActualitéMondeFavicon of Wall Street JournalWall Street Journal

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

AcquisitionMondeFavicon of Wall Street JournalWall Street Journal