GumGum claims industry first with 100% brand safe ad exchange
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GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand […]
“GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100%”Source
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Ad exchanges
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