Merged with Playground xyz
April 2024Source
Profile
TierMid-market (1,000+)
SpecialtyCTV · DOOH · Retail media · Brand · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own data
Unique dataTV viewing data (ACR)
Identity solutionsRampID (LiveRamp)
Third-party verificationPre-bid fraud filtering
MeasurementAdvanced: attribution and lift
Check before you signSigned contract · Not MRC-accredited
Same publishers asMagnite · Microsoft Monetize · PubMatic
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Creative and traffickingRich media · Review before it runs
Audience dataThird-party data
Deals and supplyBlock list · Pre-bid fraud filtering
Support and reportingSet-up turnaround · Pay after the campaign
What you buy
FormatsDisplay · Video · CTV · DOOH
Reach
publishers9,203
Direct share60%
Confirmed by the exchange276 / 5,504
Where its publishers are
United States1,872
Japan513
United Kingdom379
Italy366
France357
Germany355+137 more
United States1,872 Japan513 United Kingdom379 Italy366 France357 Germany355+137 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.6%
Median publisher rank#169,375
Supply score61 / 100 · #108 of 1,175
Best for
Brand awarenessRetail & e-commerceMedium
Brand awarenessFood & drinkMedium
ConsiderationAutomotiveMedium
How to buy
How to open an account here, what it takes and the minimum spend.
As an SSP: DSPs that buy through GumGum
2 DSPs
Exchanges selling the same publishers as GumGum
8 exchanges
Publishers GumGum can sell
Which publishers this platform can sell, largest first.