Daily Mail study: News is a safe place for advertisers after all
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Advertisers have always been careful to make sure they avoid being near hard news, lest it not be “brand safe.” As the Daily Mail pushes deeper into hard news, it’s trying to combat this practice. Research commissioned by the publisher shows that (surprise!) not only are consumers’ opinions of advertisers unchanged by their appearing near serious news but that they appreciate the advertisers paying for the news.
“Advertisers have always been careful to make sure they avoid being near hard news, lest it not be “brand safe.” As the Daily Mail pushes deeper into hard news, it’s trying to combat this practice. Research commissioned by the publisher shows that (surprise!) not only are consumers’ opinions of advertisers unchanged by their appearing near serious news but that they appreciate the advertisers payin”Source
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