Paramount agrees to acquire Warner Bros. Discovery

Nexstar CEO Says Tegna Suit Settlement Is Possible, Cites Paramount-WBD Deal As Reason Stations Need More Scale

Nexstar CEO Perry Sook says a settlement of an antitrust lawsuit against its merger with Tegna is possible, but he notes the company faces less pressure than companies like Paramount facing legal opposition. “If we can settle the litigation prior to going to trial next year, that has a benefit to us,” he acknowledged on […]

FusionMondeNexstarParamount+Tegnail y a 2 mois

Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer's premieres

Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.

ActualitéMondeOmnicom MediaParamount+il y a 4 mois

OMNICOM MEDIA AND PARAMOUNT INTRODUCE DYNAMIC STREAMING FIXED AD UNIT TO POWER PERSONALIZED STORYTELLING ACROSS PREMIERE WEEK PROGRAMMING

Paramount→Omnicom Media

LancéCTV · Intégration des espaces publicitairesMondeOmnicom MediaParamountil y a 4 mois

Omnicom Media adds dynamic ad insertion to Paramount+ premieres

Omnicom Media's advertiser clients can now run dynamically adapted sequential ad units in Paramount+'s streaming premieres, the first time Paramount has enabled dynamic ad insertion.

Omnicom Media→Paramount+

LancéCTV · Intégration des espaces publicitairesMondeOmnicom MediaParamount+il y a 4 mois

Parks Associates: Paramount-WBD (Warner Bros. Discovery) Deal Signals New Era of Streaming Scale

Paramount→Warner Bros. Discovery

FusionTV · FusionMondeParamountil y a 5 mois

Zattoo deepens ad partnership with Paramount

Advertisers buying ads on Zattoo can now reach more Paramount content as the two deepen their advertising partnership.

Advertisers→Zattoo→Paramount

ActualitéCTV · Intégration des espaces publicitairesMondeZattooParamount+Paramountil y a 5 mois