Parks Associates: Paramount-WBD (Warner Bros. Discovery) Deal Signals New Era of Streaming Scale

OMNICOM MEDIA AND PARAMOUNT INTRODUCE DYNAMIC STREAMING FIXED AD UNIT TO POWER PERSONALIZED STORYTELLING ACROSS PREMIERE WEEK PROGRAMMING

Paramount→Omnicom Media

LancéCTV · Intégration des espaces publicitairesMondeOmnicom MediaParamountil y a 4 mois

Zattoo deepens ad partnership with Paramount

Advertisers buying ads on Zattoo can now reach more Paramount content as the two deepen their advertising partnership.

Advertisers→Zattoo→Paramount

ActualitéCTV · Intégration des espaces publicitairesMondeZattooParamount+Paramountil y a 5 mois

Paramount agrees to acquire Warner Bros. Discovery

Paramount is acquiring Warner Bros. Discovery, combining the two broadcasters' ad-supported businesses into what it calls a next-generation media company.

Paramount→Warner Bros. Discovery

AcquisitionTV · AcquisitionMondeParamountParamount+il y a 7 mois

Paramount agreed in February 2026 to acquire Warner Bros. Discovery in a $110 billion deal; on July 24, 2026 it agreed not to complete the acquisition until the court rules on the states' antitrust claims or until June 1, 2027, whichever comes first.

AcquisitionMondeParamountParamount+il y a 7 mois

Paramount moves media agency business from WPP to Publicis

Advertiser Paramount is ending its 20-year relationship with WPP Media and moving its media-buying business to Publicis.

Paramount→Publicis

AcquisitionAgences · Régie publicitaireMondePublicis MediaParamount+Paramountil y a 1 an