SBS Expands LaMusica to Connected TV With Radio on Roku

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon Media→Roku→CTV inventory

LancéCTV · Accès à l'achatMondeRoku Advertisingil y a 3 semaines

Australia’s SBS Buys Icelandic-Portuguese Drama Series ‘Cold Haven’

EXCLUSIVE: Icelandic-Portuguese crime thriller Cold Haven has found a home in Australia. Public service network SBS has acquired the show for its streamer, SBS On Demand, and will launch on July 15 after a deal with distributor About Premium Content (APC). Cold Haven follows Maria (Maria João Bastos), a Portuguese woman who has relocated to Iceland […]

AcquisitionAustralieSBSSBS (Korea)il y a 3 mois

Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.

AcquisitionMondeFoxRoku AdvertisingTubiil y a 4 mois

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox Corporation→Roku

AcquisitionCTV · AcquisitionÉtats-UnisRoku AdvertisingFoxil y a 4 mois

Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.

AcquisitionMondeTubiFoxRoku Advertisingil y a 4 mois

Yahoo DSP adds SBS to its Backstage publisher network

Advertisers on Yahoo DSP can now buy SBS's premium broadcast inventory through the Backstage publisher network.

SBS→Yahoo DSP→Advertisers

LancéTV · Intégration des espaces publicitairesMondeYahoo DSPSBS (Korea)il y a 4 mois