The Guardian joins Adelaide's attention-based ad ecosystem
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Advertisers can now buy The Guardian's inventory through Adelaide's attention-based AU Ecosystem, after an audit confirmed its placements beat market benchmarks.
AdelaideThe Guardian
“Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric. The audit found that the Guardian’s placements perform above market benchmarks, supporting […]”Source
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