Roblox introduced the Homepage Feature ad unit and expanded programmatic access to Amazon DSP and Liftoff plus the SSPs Index Exchange, Magnite and PubMatic.
Digiday: Roblox faces growing pains as marketers start to demand more ad transparency
Digiday: Roblox courts advertisers with fresh data on its ad effectiveness
Digiday: Roblox studios begin to consolidate as Super League buys Supersocial
Digiday: Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend
AdExchanger: Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads
Roblox launched Rewarded Video ads and partnered with Google so brands and agencies can buy them programmatically via Google's advertising solutions or through direct insertion orders.
Acquisitions, arrêts, nouveaux produits publicitaires et changements de règles — les événements du fil, dans votre boîte.
Chaque ligne porte la date à laquelle le fait est devenu vrai et renvoie à la source — pas la date d'ajout ici.
S'abonner au flux