TV industry joint venture that standardizes advanced-audience buying across premium publishers
Racheté par Discovery
Actualité du secteur sur ce vendeur — acquisitions, fusions, produits renommés ou arrêtés. Datée, sourcée et conservée lorsqu'elle est dépassée.
15 avr. 2025
MarTech Series: OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
Source15 avr. 2025
Adweek: OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Source17 oct. 2022
Beet.TV: OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
Source27 sept. 2022
MarTech Series: OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
Source27 sept. 2022
Adweek: OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery
Source23 juin 2022
MarTech Series: OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
Source9 déc. 2021
Adweek: OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season
Source28 avr. 2021
MarTech Series: OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV
Source27 avr. 2021
AdExchanger: OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital
Source12 janv. 2021
ExchangeWire: OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall
Source12 janv. 2021
MarTech Series: OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace
Source11 janv. 2021
AdExchanger: OpenAP Launches SSP To Show Inventory Availability In Linear TV
Source28 juil. 2020
Beet.TV: OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
Source8 oct. 2019
Adweek: OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration
Source12 juil. 2019
MarTech Series: OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout
Source18 juin 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership with NCC Media
Source17 juin 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media
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