How to advertise out of home
Billboards, transit and street furniture, sold directly by the operator, usually as a flat rate for a fixed period.
131 sellers tracked, across 39 markets.
What this is
Out-of-home advertising is a physical placement — a billboard, a transit panel, street furniture or a venue takeover — sold directly by the operator that owns or leases the space. It is almost always quoted as a flat rate for a booking period, a week or a month, rather than per impression, though digital OOH screens increasingly sell programmatically through a private marketplace as well.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 73 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
Is out-of-home ever bought programmatically?
A growing share of digital OOH screens are — sold through a private marketplace or a network's own platform, priced and targeted more like digital media. Traditional static billboards are still sold directly, by the period.
How long is a typical OOH booking?
Most operators sell in fixed periods — commonly two or four weeks for a static site — rather than by the day, though this varies by market and format.
Does the rate include production of the physical creative?
Not usually — the quoted rate is for the space itself; printing, installation and any production cost are typically separate, and worth confirming before booking.