How to advertise on podcasts
Host-read and dynamically inserted spots, sold by the show or its network, usually as a flat sponsorship per episode or month.
45 sellers tracked, across 22 markets.
What this is
Podcast advertising is a host-read or dynamically inserted spot inside an episode, sold either directly by the show or through the network or hosting platform — Acast, Megaphone and the rest — that represents it. It is most often quoted as a flat sponsorship, per episode or per month, rather than programmatically; the read itself, done by the host, is part of what is being bought.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 12 ad spots on this channel with a recorded buying method — not every seller here has one yet.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
What is a host-read ad?
An ad script read by the podcast's own host, in their voice, rather than a pre-produced spot inserted into every download — generally considered more effective for podcasts, and priced as such.
Is podcast advertising bought per download?
Sometimes — a network selling programmatically may quote a rate per thousand downloads (CPM); a direct sponsorship with a single show is more often a flat rate per episode or per month regardless of download count.
Do I buy from the podcast or its network?
It depends on the show — an independent podcast may sell direct; most larger shows are represented by a network or hosting platform that sells and inserts the ad on the show's behalf.