How to advertise in print
Display and classified pages in newspapers and magazines, sold directly off a rate card sized by placement and section.
222 sellers tracked, across 53 markets.
What this is
Print advertising is a page or partial page in a newspaper or magazine, sold directly by the publication's sales team. It is the channel most likely to be quoted off a straightforward rate card here — a fixed price per placement, sized by page fraction, colour and section (front page, classifieds, a special supplement) rather than by any audience metric, and rarely bought programmatically.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 483 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
27 published rates have been read for this channel, from just 3 sellers — too few to call a typical price.
Questions
How is a print rate normally set?
By placement — a full page costs more than a quarter page, a colour ad more than black and white, and a front or back page carries a premium over an inside page. It is set by the publication, not by an audience auction.
Can print be bought self-serve?
Rarely — almost every print placement here goes through a sales team or a rate-card request rather than an online checkout, which is typical for the channel.
Is a publication's digital edition counted as print?
No — this channel is the physical (or PDF facsimile) publication's own ad pages; a banner on the same publisher's website is tracked under the Web channel instead.