How to advertise on radio
Broadcast spots and sponsorship reads, sold directly by the station, usually off a published slot-rate card.
69 sellers tracked, across 31 markets.
What this is
Radio advertising is a broadcast spot or a sponsorship read sold directly by the station or network. It is one of the more consistently rate-carded channels here — a fixed price per slot, varying by daypart and length, sold by a sales team rather than an auction, closer in structure to print than to digital audio.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 44 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
How does radio pricing usually work?
Off a slot rate card — a fixed price for a spot of a given length in a given daypart, such as breakfast or drive time, set by the station rather than bid for. Peak listening times carry a premium.
Is radio the same as streaming audio advertising here?
No — Radio is a terrestrial or broadcast buy sold directly by the station; streaming audio is a programmatic ad break on a music or audio app, tracked as its own channel with different buying and pricing.
Can I buy a single radio spot?
Some stations sell a single slot; most sell a short flight of several spots over a week, which is closer to how the rate card is usually structured.