Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

AggiornamentoCTV · Integrazione degli spazi pubblicitariGlobaleMX PlayerPrime Video3 mesi fa

Explained: The Amazon miniTV and MX Player merger

MX Player→Amazon miniTV

FusioneCTV · FusioneIndiaMX Player2 anni fa

Amazon signs agreement to purchase some assets from MX Player

Amazon→MX Player

AcquisizioneCTV · AcquisizioneIndiaAmazonMX Player2 anni fa

MX Player rides high on Dharavi Bank; ropes in nine sponsors

LanciatoGlobaleMX Player4 anni fa

MX Player signs five sponsors for web series Aashram Season 3

LanciatoGlobaleMX Player4 anni fa

India’s ShareChat and MX Player merge their short video apps

Tiger Global-backed ShareChat and Times Internet-owned on-demand video streaming service MX Player have agreed to “strategically merge” their short video apps Moj and MX TakaTak, the two firms said Thursday, in a move they said would create India’s largest short-video platform. The deal is structured this way: MX Media, the parent firm of MX Player […]

MX Player→ShareChat

FusioneSocial · FusioneIndiaMX PlayerShareChat Ads5 anni fa