Amazon signs agreement to purchase some assets from MX Player

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

AggiornamentoCTV · Integrazione degli spazi pubblicitariGlobaleMX PlayerPrime Video3 mesi fa

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

LanciatoProgrammatic · Infrastruttura d'astaGlobaleAmazonAmazon Ads4 mesi fa

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

LanciatoE-commerce · Accesso all'acquistoGlobaleAmazon5 mesi fa

German court bars Amazon from forcing ads on paying video customers

Amazon can no longer impose advertising on paying Video customers in Germany after a Landgericht Munchen ruling.

Landgericht Munchen→Amazon

NormativaCTV · Cambio di regoleGermaniaAmazon AdsAmazon10 mesi fa

Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

AggiornamentoGlobaleMX Player10 mesi fa

Explained: The Amazon miniTV and MX Player merger

MX Player→Amazon miniTV

FusioneCTV · FusioneIndiaMX Player2 anni fa