CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys

OpenAP Adds CBS Assets Following Viacom-CBS Merger

OpenAP has been dealt some blows by recent media mega-mergers, but the audience-targeting platform is getting a big boost from last week’s union between CBS and Viacom, which helped create […]

AggiornamentoGlobaleOpenAPCBSViacom7 anni fa

OpenAP Adds CBS To Grow Advanced TV Scale

One of the industry groups aiming to bring simplicity and scale to advanced TV ad buying just got a little bigger. OpenAP says it is adding ad inventory from CBS Television Network and CBS digital video properties to its offering that already included Fox, Viacom, NBC Universal and Univision. The move is a natural consequence […]

CBS→OpenAP

AggiornamentoCTV · Integrazione degli spazi pubblicitariStati UnitiOpenAPCBS7 anni fa

Tegna Adds San Diego CBS Affiliate to Portfolio

AcquisizioneGlobaleTegnaCBS9 anni fa

CBS, The CW Wrap Upfront Sales with Double-Digit CPM Increases

The first broadcasters are crossing the upfront finish line this year, as network siblings CBS and The CW have separately wrapped up their sales. CBS is putting the finishing touches […]

AggiornamentoGlobaleThe CWCBS9 anni fa

CBS Research Chief Sees 9.5% Broadcast Networks Ad Growth in 2016

CBS Corp.’s chief research officer David Poltrack said Monday that broadcast network TV advertising revenue should grow strongly in 2016 after a flattish 2015. Speaking at the UBS Global Media […]

Dati di mercatoGlobaleCBS11 anni fa