TV industry joint venture that standardizes advanced-audience buying across premium publishers
Acquisita da Discovery
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15 apr 2025
MarTech Series: OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
Fonte15 apr 2025
Adweek: OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Fonte17 ott 2022
Beet.TV: OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
Fonte17 ott 2022
AdExchanger: OpenAP Gets Investment From Advertising Outsider Snowflake
Fonte27 set 2022
MarTech Series: OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
Fonte27 set 2022
Adweek: OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery
Fonte23 giu 2022
MarTech Series: OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
Fonte9 dic 2021
Adweek: OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season
Fonte28 apr 2021
MarTech Series: OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV
Fonte27 apr 2021
AdExchanger: OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital
Fonte12 gen 2021
ExchangeWire: OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall
Fonte12 gen 2021
MarTech Series: OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace
Fonte11 gen 2021
AdExchanger: OpenAP Launches SSP To Show Inventory Availability In Linear TV
Fonte28 lug 2020
Beet.TV: OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
Fonte8 ott 2019
Adweek: OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration
Fonte12 lug 2019
MarTech Series: OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout
Fonte18 giu 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership with NCC Media
Fonte17 giu 2019
Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media
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