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OpenAP

TV industry joint venture that standardizes advanced-audience buying across premium publishers

www.openap.tv

Notizie di settore su questo venditore — acquisizioni, fusioni, prodotti rinominati o dismessi. Datate, con fonte e conservate quando superate.

Lanciato

15 apr 2025

MarTech Series: OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video

Fonte
Lanciato

15 apr 2025

Adweek: OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data

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Aggiornamento

17 ott 2022

Beet.TV: OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers

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Aggiornamento

17 ott 2022

AdExchanger: OpenAP Gets Investment From Advertising Outsider Snowflake

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Aggiornamento

27 set 2022

MarTech Series: OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers

Fonte
Aggiornamento

27 set 2022

Adweek: OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery

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Lanciato

23 giu 2022

MarTech Series: OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake

Fonte
Lanciato

22 giu 2022

Adweek: OpenAP, Snowflake Team Up for Cross-Publisher TV Clean Room

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Acquisizione

10 gen 2022

Beet.TV: Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP

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Lanciato

9 dic 2021

Adweek: OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season

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Lanciato

9 dic 2021

MarTech: OpenAP unveils cross-platform management framework

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Lanciato

28 apr 2021

MarTech Series: OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV

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Lanciato

28 apr 2021

Adweek: OpenAP Debuts OpenID to ‘Drag Linear TV Into 2020’

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Lanciato

28 apr 2021

Adweek: OpenAP Debuts OpenID to ‘Drag Linear TV into 2020’

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Lanciato

27 apr 2021

AdExchanger: OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital

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Lanciato

12 gen 2021

ExchangeWire: OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall

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Lanciato

12 gen 2021

MarTech Series: OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace

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Lanciato

11 gen 2021

Adweek: OpenAP Debuts New Platform in Expanded TV Advertising Push

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Lanciato

11 gen 2021

AdExchanger: OpenAP Launches SSP To Show Inventory Availability In Linear TV

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Aggiornamento

28 lug 2020

Beet.TV: OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership

Fonte
Lanciato

28 lug 2020

AdExchanger: OpenAP Expands Into Attribution With iSpot Partnership

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Aggiornamento

28 lug 2020

Adweek: OpenAP Is Giving Its Marketplace a Measurement Boost

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Aggiornamento

9 dic 2019

Beet.TV: OpenAP Adds CBS To Grow Advanced TV Scale

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Aggiornamento

9 dic 2019

Adweek: OpenAP Adds CBS Assets Following Viacom-CBS Merger

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Lanciato

8 ott 2019

AdExchanger: OpenAP Launches Platform That Buys Across NBCU, Viacom And Fox

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Lanciato

8 ott 2019

Adweek: OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration

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Lanciato

12 lug 2019

MarTech Series: OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout

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Lanciato

20 giu 2019

MarTech Series: NCC Media and OpenAP Announce Advanced TV Partnership

Fonte
Aggiornamento

18 giu 2019

Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership with NCC Media

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Aggiornamento

17 giu 2019

Adweek: Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media

Fonte

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