Index Exchange, Utiq partner to expand access to addressability
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Utiq, the European adtech company with a unique telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Utiq and Index Exchange Index now supports the passthrough of Utiq’s first party identifier – its adtechpass – to empower media […]
“Utiq, the European adtech company with a unique telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Utiq and Index Exchange Index now supports the passthrough of Utiq’s first party identifier – its adtechpass – to empower media […]”Fonte
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