Microsoft shuts down its public Prebid Cache for video creatives

Minecraft bans ads for outside products in-game

Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.

Microsoft→Minecraft→advertisers

NormativaApp · Cambio di regoleGlobaleMicrosoft Ads3 settimane fa

Microsoft launches Curate to package curated data with ad supply

Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.

curators→Microsoft Curate→programmatic buyers

LanciatoProgrammatic · Integrazione degli spazi pubblicitariGlobaleMicrosoft Ads4 settimane fa

Microsoft Ads adds Ad Preview Hub to Performance Max

AggiornamentoGlobaleMicrosoft Ads2 mesi fa

Microsoft Ads expands LinkedIn targeting with job seniority filters

AggiornamentoGlobaleMicrosoft Ads4 mesi fa

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

LanciatoCTV · Dati first-partyGlobaleMicrosoft MonetizeLinkedIn5 mesi fa

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

LanciatoGlobaleLinkedInMicrosoft MonetizeAmazon Ads5 mesi fa