Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

AggiornamentoCTV · Accesso all'acquistoGlobaleAmazon AdsLinkedIn5 mesi fa

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

LanciatoGlobaleLinkedInMicrosoft MonetizeAmazon Ads5 mesi fa

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

LanciatoGlobaleLinkedIn5 mesi fa

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

DismessoProgrammatic · Infrastruttura d'astaGlobaleMicrosoft AdsMicrosoft Monetize5 mesi fa

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

LanciatoCTV · Integrazione degli spazi pubblicitariGlobaleLinkedInThe Trade DeskMicrosoft Monetize7 mesi fa

5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.

AggiornamentoGlobaleLinkedIn7 mesi fa