New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms
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Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads.
“Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads.”Fonte
BCN and PubMatic link publisher signals to programmatic deals
BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.
PubMatic lets partners bring decisioning models into its auction
PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.
PartnersPubMaticauction
MNTN and Klaviyo integrate CTV ads with CRM
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KlaviyoMNTNCTV