Partner Perspectives: Philo Weighs in on Pause Ads and the Attention Economy of CTV
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Pause Ads create a fundamentally different relationship between brands and audiences – one that prioritizes not only quality attention, but quality engagement as well. As Philo continues to innovate, moving the CTV industry beyond the 30-second spot, PubMatic is proud to pioneer the future alongside them by providing a unified, AI-powered platform for buyers to access and activate high impact CTV formats at scale.
“Pause Ads create a fundamentally different relationship between brands and audiences – one that prioritizes not only quality attention, but quality engagement as well. As Philo continues to innovate, moving the CTV industry beyond the 30-second spot, PubMatic is proud to pioneer the future alongside them by providing a unified, AI-powered platform for buyers to access and activate high impact CTV”Fonte
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