ShowHeroes acquires Traffective to expand publisher monetisation in Europe
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Publishers working with ShowHeroes gain Traffective's programmatic monetisation technology as ShowHeroes builds a bigger independent platform in Europe.
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ShowHeroes acquires Traffective to create major publisher monetisation platform
ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. ShowHeroes and Traffective Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding […]
ShowHeroes acquires Traffective to create major publisher monetisation platform
ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. ShowHeroes and Traffective Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding […]