Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
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LONDON, UK — If anyone was in any doubt that Netflix’s ad-supported tier had finally arrived, they just had to attend The Future of TV Advertising Global forum, in London, December 2022. There, Netflix’s president of worldwide advertising Jeremi Gorman introduced the scheme to ad buyers. In attendance, Dave Morgan, Founder & CEO, Simulmedia, liked […]
“LONDON, UK — If anyone was in any doubt that Netflix’s ad-supported tier had finally arrived, they just had to attend The Future of TV Advertising Global forum, in London, December 2022. There, Netflix’s president of worldwide advertising Jeremi Gorman introduced the scheme to ad buyers. In attendance, Dave Morgan, Founder & CEO, Simulmedia, liked […]”Fonte
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