Notizie

Yahoo DSP launched the Agent Network, an open framework connecting advertisers to AI agents built by third-party technology partners directly within Yahoo DSP workflows.

Yahoo confirmed that in 2023 it decided to focus strategically on the DSP and divested its SSP, and that its migration from on-premise infrastructure to the public cloud is now complete.

Ozone partnered with Yahoo Backstage so self-service Yahoo DSP buyers can reach Ozone's UK audience across 20 leading premium publisher groups via the direct-to-publisher supply path.

Mediaweek: Yahoo Advertising has launched Yahoo Creative

AdMonsters: Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite

MarTech Series: Marketing Technology Highlights of The Week: Featuring Yahoo Advertising, Cloudinary, LG Ad Solutions and more…

ExchangeWire: Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

Mediashotz: Yahoo Advertising to launch Yahoo Backstage premium offer

Yahoo Advertising launched Yahoo Backstage, giving Yahoo DSP advertisers a direct path to curated premium publisher inventory. Over 100 publishers signed on, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group and VIZIO.

MarTech Series: Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

ExchangeWire: Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide

MarTech Series: Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide

MarTech Series: Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns

Yahoo shuts down its supply-side platform and the Gemini native ad platform to focus its ad technology on the Yahoo DSP.

Yahoo and Taboola entered a 30-year exclusive commercial agreement under which Taboola exclusively powers native advertising across Yahoo's digital properties, buyable through the Yahoo DSP.

Apollo funds complete their acquisition of Verizon Media, which returns to the Yahoo name as a standalone company.

Verizon agreed to sell Verizon Media to funds managed by Apollo affiliates for $5 billion. Verizon received $4.25 billion in cash plus $750 million of preferred interests and retained a 10% stake, with the business to be known as Yahoo at close.