ニュース

広告業界で起きた変化——新しい法規制や広告禁止、広告費のデータ、買収や事業停止、新しい広告商品や出稿ルート、Adspotfinderの販売者が公表した料金——を新しいものから順に、出典付きで掲載します。

Favicon of Magnite

Magnite extended Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory in one language.

リリースMagniteアメリカ合衆国
Adweek

Adweek: AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report

市場データアメリカ合衆国
ExchangeWire

ExchangeWire: FTC Sues Amazon Over Alleged Ad-Price Manipulation

規制Amazon Adsアメリカ合衆国
TheWrap

TheWrap: Amazon Disputes FTC Lawsuit Over Sponsored Ads as ‘Misguided’ and ‘Patently False’

規制Amazon Adsアメリカ合衆国
Favicon of Amazon Ads

The FTC and 22 states sue Amazon, alleging that from 2019 it added an undisclosed surcharge, internally called a “soft reserve price”, to the auctions for Sponsored Products, Sponsored Brands and Display ads beside search results, so advertisers paid more than the second-price auction it described.

ポリシー変更アメリカ合衆国
Radio Ink

Radio Ink: CMG Makes Payment To Settle FTC False Advertising Claims

規制アメリカ合衆国
TheWrap

TheWrap: Court Blocks FCC Plan to Give Political Groups Discounted TV Ad Rates

規制アメリカ合衆国
Favicon of DAZN

TheWrap: Sports Streamer DAZN to Buy EverPass Media in US Expansion

買収アメリカ合衆国
Favicon of VIOOH

ExchangeWire: VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership

リリースScreenverseアメリカ合衆国
Favicon of Zillow

TechCrunch: Zillow and Redfin settle FTC antitrust case

ポリシー変更Redfinアメリカ合衆国
TechCrunch

TechCrunch: FTC sues Hims & Hers for allegedly sharing patients’ medical data with advertisers Meta and Snap

規制アメリカ合衆国
Variety

Variety: AMC Global Media Streaming Revenue Rises 6% in Q2, U.S. Ad Sales Down 11%

市場データAMCアメリカ合衆国
Favicon of Mobupps

ExchangeWire: Mobupps Launches FIFA World Cup 2026 Growth Report for US & European Marketers

リリースアメリカ合衆国
Radio Ink

Radio Ink: Dems Take FCC’s Expanded Political Ad Discount Rules to Court

Radio Ink

Radio Ink: FTC Hits Cox Media Group Over Phantom AI Ad Tech

規制Cox Mediaアメリカ合衆国
TV Technology

TV Technology: FCC Urges Appeals Court to Toss Challenges to Nexstar-Tegna Deal

合併アメリカ合衆国
Favicon of ChatGPT Ads

OpenAI opens a beta self-serve Ads Manager to US advertisers, adds cost-per-click bidding and drops the $50,000 minimum spend.

リリースアメリカ合衆国
Favicon of SiriusXM Media

MarTech Series: SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

アップデートアメリカ合衆国
ExchangeWire

ExchangeWire: Ad Companies in Boycott Settlement Talks with FTC

規制アメリカ合衆国
Favicon of Premion

Nexstar Media Group closed its acquisition of Premion's parent TEGNA Inc. after FCC and DOJ approval.

買収Tegnaアメリカ合衆国
Favicon of ChatGPT Ads

OpenAI's ChatGPT advertising pilot begins in the United States, showing ads to Free and Go users.

リリースアメリカ合衆国
Adweek

Adweek: EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals

規制アメリカ合衆国
ExchangeWire

ExchangeWire: IAB Forecasts 9.5% US Ad Spend Growth

市場データアメリカ合衆国
ExchangeWire

ExchangeWire: FTC Finalises Omnicom–IPG Order With Ad Rules

規制アメリカ合衆国
Adweek

Adweek: FTC Locks In Omnicom–IPG Deal With Stricter Ad Rules

規制アメリカ合衆国
Favicon of Pinterest Ads

At Pinterest Presents, Pinterest introduced Top of Search ads and Pinterest Media Network Connect, a self-service Ads Manager tool for media networks to share first-party audiences, catalogues and conversion data. Launch collaborators included Kroger Precision Marketing and Instacart Ads in the US.

リリースInstacart Adsアメリカ合衆国
AdExchanger

AdExchanger: Behavioral Ads Get A Break – But Not A Free Pass – In Updated CCPA Regs

規制アメリカ合衆国
Favicon of MGID

ExchangeWire: MGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the US

リリースアメリカ合衆国
Digiday

Digiday: TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban

リリースTikTok Adsアメリカ合衆国
Adweek

Adweek: FTC Clears Omnicom-IPG Deal, Bans Politically Motivated Ad Boycotts

規制アメリカ合衆国
Favicon of Olyzon

Adweek: Pitch Deck: Olyzon Raises $5M to Bring AI Agents and CTV Show-Level Targeting to the US

リリースアメリカ合衆国
Adweek

Adweek: Madison and Wall Raises 2025 US Ad Spend Growth Forecast to 6%

市場データアメリカ合衆国
Radio Ink

Radio Ink: NAB: FCC’s Foreign Ad Rules Violate Trump’s Executive Orders

規制アメリカ合衆国
Adweek

Adweek: US Digital Ad Spend Climbed to $259 Billion in 2024

市場データアメリカ合衆国
Favicon of BeReal

TechCrunch: BeReal, which says it has 40M monthly users, is rolling out ads in the US

リリースアメリカ合衆国
Adweek

Adweek: Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial

規制Meta Adsアメリカ合衆国
Favicon of Triton Digital

Radio Ink: Triton Digital Adds All Publishers to US Podcast Ranker

アップデートアメリカ合衆国
Favicon of Azerion

ExchangeWire: Azerion Launches Hawk DSP in the US

リリースアメリカ合衆国
Favicon of BBC Studios

Radio Ink: BBC Studios Selects iHeartMedia for US Podcast Ad Sales

アップデートiHeartMediaアメリカ合衆国
Favicon of TikTok Ads

TikTok goes offline for US users on the night of 18 January 2025. Service returns on 19 January, when campaigns targeting US audiences resume delivering, with limits on live campaigns.

閉鎖アメリカ合衆国
ExchangeWire

ExchangeWire: Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase

規制アメリカ合衆国
Adweek

Adweek: Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty

市場データアメリカ合衆国
Favicon of TikTok Ads

Adweek: Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty

市場データアメリカ合衆国
TechCrunch

TechCrunch: FTC orders AI accessibility startup accessiBe to pay $1M for misleading advertising

規制アメリカ合衆国
TechCrunch

TechCrunch: FTC bans two data brokers from collecting and selling Americans’ sensitive location data

規制アメリカ合衆国
Digiday

Digiday: DOJ and Google make closing arguments in landmark adtech antitrust trial

規制Google Adsアメリカ合衆国
Adweek

Adweek: Amazon Has Slashed Its US Ad Spend by $700 Million This Year

市場データAmazon Adsアメリカ合衆国
Radio Ink

Radio Ink: Radio Stations Must Heed FTC’s New Sponsored Content Rules

規制Sponsored articleアメリカ合衆国
AdMonsters

AdMonsters: Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule

規制アメリカ合衆国
Adweek

Adweek: Stations Tell Viewers FCC Requires Airing of ‘Graphic’ Paid Political Ad

広告掲載のニュースをメールで

買収、サービス終了、新しい広告商品、ルール変更——タイムラインの出来事を受信箱へ。

各項目の日付は、ここに追加された日付ではなく、事実になった日付です。出典となったページへのリンクも付けています。

フィードを購読